Multi-Brand Lifecycle Marketing
Lifecycle at portfolio scale. Newsletters and campaigns for 12 brands, each with its own voice and Club Member base. In-house HTML/CSS, hand-coded, brand-consistent templates built per brand, not forked from a single shell. Membership-grade content. Incentives and editorial built for Club Member exclusivity, not mass sends.
Built to Retain High-LTV Audience
Lifecycle automation, deliverability, and multivariate testing across 12 sending domains.
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On-Brand Acquisition Nurture
Heritage-brand nurture matched to a folksy identity running since 1949.
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Modular Campaign Components
Reusable, on-brand modules built once, dropped into any campaign.
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From Mailbox to Inbox
Adapting direct mail for email during COVID-19, translating a print "we miss you" piece into a digital campaign without losing the brand's warmth. A single creative, no separate page, kept here as context.
Stack · Home Services
- ESPs
- MailChimp, ConstantContact, iContact, Campaign Monitor & more
- Workflows · Metrics
- HubSpot, ServiceTitan
- Design
- Photoshop, Illustrator, Canva
- CMS
- WordPress & cloud-agnostic hosting
- Compliance
- CAN-SPAM, CCPA, GDPR, ADA