01Consumer Packaged Goods

Regulated CPG & eCommerce

Personalized, behavior-segmented email for a regulated CPG vertical, run across e-commerce and multi-state in-store retail, built to hold up under strict category compliance.

Launch & Pop-Up

TSUMo Snacks × Roy Choi

Cross-Channel Campaign Management.

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Retail Timing

Prime Time to Save

Peak-period campaigns.

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Campaign Craft

Testing & Refinement

Continuous A/B testing.

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Personalization

Confidence Through Data-Driven Curation

Personalization past the merge tag: predictive send timing, browsing-triggered offers, and progressive content that deepens with every interaction. Resolved per subscriber at send time, not batch-and-blast segments.

Stack · CPG

Data: GA4, Power BI, SEMRush, Headset.IO, Excel
CRM: Alpine IQ, Springbig, Clutch, Salesforce SFMC
eCom: Leafly, Weedmaps
PoS: Leaflogix / Dutchie
CMS: Contentful
Compliance: CAN-SPAM, CCPA + State & Regional