Campaign Craft

Testing & Refinement

Continuous A/B testing on visuals and copy to sharpen performance across SMS, social, and email. Seasonal and brand variants run head to head, feeding what wins back into segmentation and send logic.

Seasonal creative A/B

LitHouse 'Adventure Essentials' mobile email · tiered spend-and-save offer — LitHouse · A/B variant · ‘Adventure Essentials’

LitHouse 'Maximum Vibes' mobile email · tiered spend-and-save offer — LitHouse · A/B variant · ‘Maximum Vibes’

Seasonal & brand tests

Seasonal New Year's Eve campaign email — Seasonal · New Year’s Eve

Mary's Medicinals campaign email — Mary’s Medicinals · brand campaign

Personalized creative

Last-chance promotion · full personalized email creative — Last-chance promotion · personalized creative